Trust Based Shopping

Posted on: March 6, 2009

There are people who love to shop for hours and there are those who would consider it a waste of time. Shopaholics love wide variety, non-shopaholics rather go and purchase instead of browsing around. Online shopping is the combination of both; convenience and wide variety, just a click away. So why aren’t many people that enthusiastic about online shopping? Simple answer is due to lack of trust factor, though the situation is slowly changing with more and more people willing to do shopping online.

If I have a feeling that the grocery store near my home is not selling quality stuff, I would rather purchase my groceries from another store even if it’s farther away from my home. That’s what you call trust based shopping, trusting someone to give you good value for your money. Merchants who are particular about developing trust-based relationship with their customers instead of just selling their products are far more successful. They enjoy the comforts of what you call‘customer loyalty’. It’s the same thing when it comes to online shopping, all about developing trust for successful customer based relationship.

When online shopping was first introduced, people were reluctant about giving their private confidential information such as credit card numbers for the fear of its exploitation or fraud. Lack of internet experience and uncertainty about quality of products did also play their parts. E-commerce sites such as EBay, Amazonactually are the pioneers who not only overcame these obstacles but also set a trend of online shopping. They made sure not to disclose the customer’s information, respected their privacy and showed efficiency and quality. Many new online shopping portals are focusing on gaining trust of their shoppers first and introducing innovative ideas to compel the shoppers to come again and again to them like the site This site is making online shopping an experience of its own by focusing on earning the trust of their customers and allowing buyers and sellers to get comfortable with each other.

How do you earn the trust of shoppers in online world? Plenty of things count but basic factors are:

Product images: In order to overcome the hesitations of buyers,you need to be able to make them feel immediately comfortable by showing them images of the product from different angles. Having pictures of the product that shows best features and basic summary makes things easy for customers to choose.

Extensive catalogs: Availability of different varieties and choices is important to allow people to browse through your stores until the find something that they like.Having the ability to look at multiple items gives them the feeling of window-shopping or walking through an actual physical store.

Display your products on sites that are user-friendly: Websites with terrific presentation and ease of use give the right impression to the prospective shows summary of preview that makes online shopping experience more convenient. It’s a site with stylish theme and very easy to use interface that gives maximum functionalities to its users. RSS feeds on stores, listings, blogs and forums, availability of bookmarking tool. Complete control over html and CSS and customized templates capability for sellers. For shoppers, they have the facility to shop by brand, technique and even by colors.

Competitive Prices: The basic trust factor depends on money. If the customers are willing to spend money then they want quality. Nobody would buy 20 dollars worth of jewelry for 100 dollars. Buyers should be able to trust that you are valuing the items properly and they are not being ripped off. Online marketing is already getting very competitive and hundreds of promotions are happening everyday on cyber world. Giving back value is what really counts.

List on a site that values security: No matter how attractive or how user friendly site is, if it is not secure then it’s of no use. knows this rule very well. It’s a certified Mcafee Hackersafe, provide secure SSL encryption best in protection, and gives multi-layered encryption protection of financial data. It’s a shopping portal where security is foremost for both the shoppers and sellers.

Interactive Approach: A friendly salesperson makes a huge difference in earning the loyalty of customers. If I went to a store not knowing what I really want to buy or if that will suit me, salesperson’s guidance would definitely be great for me. In online shopping, it’s very easy to be confused over ‘is that what I really want’ or ‘will that earring suit me?’. It is healthy for both customers and clients to come in contact with each other because then you would know what your customers want and they would be given assurance that the product they’re buying is worth their money and of good quality.

Social media aspects – conversation marketing: Building relationships with prospects is easier today because of social networks like Twitter and Facebook. The barrier between prospects and sellers has literally been broken down so now they can interact with each other on more human level. In order to build the trust of your users, you should share resources, write thought-provoking blog posts, assist them, join their social networks and be someone they can relate to. Social media plays an important role in bringing trust-based shopping into existence.

Reaching out to customers is a true interactive approach. Answering their questions satisfyingly makes them happy. In online shopping, social networking tools such as facebook, twitter, blogs are great way to interact. has its own blog where customers can read, share their queries and look out for the new upcoming sales and promotions. This site also maintains customer/seller feedback history for convenience as well.

So interactive approach, security, reasonable prices, easy-to-load pages, wide variety, attractive design and user friendly aspects are the classic features that make online shopping a trust based shopping experience.


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