Setting your online presence

Posted on: March 6, 2009

Your online presence matters as much as your offline presence, especially if its more than just keeping in touch with friends. All over the world, people have recognized the true potential of internet for their business and are marketing their business globally. Online marketing has revolutionized over the recent years, businesses are thriving online and getting bigger and better and not just any specific type of business, be it an antique business or latest gadgets, you’ll find thousands of buyers and sellers. It’s really easy to make money by sitting at home if you have a strong online presence. Here are the twenty best possible tips to help you not only pave your way on internet but also guides you how to set yourself up nicely in cyber world:

1. Blog

Start a blog, it will help you connect to the potential buyers and sellers. Suppose you have a handicraft business, you would want people to know why they should buy your craft. You can convince them by uploading pictures of various handicrafts made by you. Write your story about how you got the idea and how it will make their home or office look pretty. Interacting with the potential buyers will it make it easier to understand what your client’s really want. Blogging is a great way to build community, establish your reputation and position yourself as authentic sellers or buyers.

2. Twitter

Twitter is just like blogging, only on the micro level. Since its short and to the point, people read and follow more so twitter away about what you have to offer. Don’t just drone on about what you do, connect and share how you do it. People who owe small business should be thankful to the Twitter creator because it’s a great tool for marketing without costing thousands of dollars.

3. Facebook

Set yourself an account on Facebook, create a snappy profile. Post photos, videos of your creations, products or whatever you’re selling. Create a group, invite people to join, interact, answer their queries, make friends and earn their trust by showing that you’re not just here to market, you’re here to give value and build trust and Facebook is a great social network to connect and increase your credibility.

4. LinkedIn

Linkedln is another great networking tool to connect, only on the moreprofessional level. If you’re into retro craft, you can check out other retro craft businesses on LinkedIn. Join groups to improvise and establish credibility.

5. Ask a friend

If your friend liked the nice piece of handicraft you made, she can certainly spread the word to her neighbors, colleagues, family. And what is the best way to spread the word in no time? That’s right, its the internet. Ask your friends to join facebook groups and ask them to ask their friends to join the group. Build a network through this, everyone is connected to everyone in some way, utilize this connection for your benefits.

6. Self Googling

Self googling is the best way to track what people say about you and how many results come up when you search your name. You can analyze if the results are accurate and people are in line with your brand – if you find something negative, take it as free consulting and work on it. You can also start working on the positive aspects of your brand, pushing it to the forefront.

7. Google Alerts

Google Alerts is a service that allows you to follow certain keywords and names. It is a free service that small business owners can avail to their use and see what has been said about their services or products. Or you can use it to follow keywords of your interest.

8. Claim Your Name

A website of your name or of your business name makes a lot of difference. If you have a jewelry business and you have online groups marketing your jewelry business and yet no website then its like selling stuff without a shop.

9. Create a ‘Branded’ E-Signature

Brand your e-signature. For example:



Jewelry Expert

10. Be Socially More Active

Just joining social network won’t help much. Participate, initiate conversations online, and join in the discussion. Be more active and livelier. Engage people in deep discussions and conversations. Its good to be open so people will find it easier to relate and talk to you. Put a friendly human face to your business. Always reply to queries, always be polite. It literally pays to be socially more active.

11. Online Career Portfolio

You know you’re good. How would you let other people know how good you are? By creating an attractive online career portfolio. Showcase your crafts, customer’s comments and what you have to sell.

12. Join, take part and create Forums

The best way to be socially active online is to join forums. You can also create forums on different topics such as ‘how its like to work from home’ or ‘how home business can be beneficial to you’ and invite others to participate. You’ll be surprised by the response you’ll get if you lead the discussion in the right way.

13. Hire a Freelancer

If you think that you may be good in business but words fail you. Hire a freelancer online on or, you can hire a freelancer for copywriting, resource for legalities, payment systems, managing staff, managing to do lists so that it will be less of a headache for you.

14. Create Hype

Increase your sales by creating hype. Give away free gifts, discounts and vouchers, give surprise wins and lure people into buying by showcasing the best things about your product.

15. Give Value

No matter how good you are at social marketing, no matter how much sale you extracted. If you’re not selling the value you promise, you’ll be ruining the trust of your customers and without trust of customers, online shopping cannot survive.You need to add value in the product you’re selling, give value and receive the trust of the customers. With trust, build loyalty.

16. Share

Share your ideas; it will develop the relationship with other people. Promote relatively new people and their business. Haven’t you heard about good karma? Do good and good will come back to you.

17. E-mail (but dont spam!)

You have a branded email signature, very good, now email. E-mail marketing is a effective tool to promote your small business but make sure that you’re not spamming. Email to friends and ask them to spread the word. Join groups and email on those groups (make sure your email is relevant).

18. Attract the Right People

You’re socially active and very popular online, however it wouldn’t matter much if you’re not active among the right kind of people. You’re bound to get more response from people in a group called ‘art lovers’ for your arts and crafts business rather than from Book lovers group. Target the right audience for the growth of your business.

19. Seek, avail, create Opportunities

Internet is cyber world of opportunities. Opportunities won’t just knock your door or your inbox to be precise, you need to seek them. See no opportunity? Well, create them for yourself. Go out and meet prospects. Network on social sites. Create initiatives.

20. Sell on

If your blog is read by the right kind of people, it matters. It matters to interact with right kind of people. You can do all this on which is an ideal portal if you have home based small business. Increase you sales by registering on this portal. Silk Fair is really a good opportunity for many people and several are already availing this website to their benefit.


4 Responses to "Setting your online presence"

Great post. Always good to be reminded of the straight and narrow markting path. It is so easy to get side tracked.
Scandinavian Textile Art, Unique Handmade Supplies

Google Yourself
“You can analyze if the results are accurate and people are in line with your brand – if you find something negative, take it as free consulting and work on it”

This is the best feature of Twitter search too. Take it a step further and respond to the person who wrote a negative comment. Most the time people just misunderstand your brand or where you stand. Be proactive in being reactive to negative comments.

I love what you guys are up too. This kind of clever work and coverage!
Keep up the very good works guys I’ve incorporated
you guys to my blogroll.

Hi, i feel that i saw you visited my site thus i got here to return the favor?.I’m trying to to find things to
enhance my website!I suppose its ok to make use of some of your

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