SilkFair

Economy turns more buyers to online shopping

Posted on: February 24, 2009

DM News just wrote a short post on the changing behaviors in online shopping with more and more people turning to the internet as their purchase destination or guide. 

With the economic conditions tightening, it does seem like a good choice to save on petrol, time and energy. These percentages are expected to go even higher by the end of this year, with more people preferring online buying. 

Here’s an excerpt:

“A new survey by Bazaarvoice and Jupiter Research on online shopping behavior continues to reinforce and build on the importance of the Web in making informed decisions.

Equally interesting, the study also shows a growing number now look to the Internet first as part of their decision-making process. Where 41% of consumers in 2004 already had decided on which item or title to purchase before going online to research, that number dropped to 31% in 2008.

Once online, majorities found a variety of tools useful for researching or making a purchase: store/retailer Web sites (89%); search engines (86%); user ratings (77%); or recommendations from buyers (66%).

In a tight economy, consumers more than ever are looking to make the most of their dollar. For marketers, that means opportunities to continue to help retailers to not only build trust in brands, but working to improve the tools and information necessary to reach through the clutter and help consumers in the decision-making process.”

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